Child influence on family purchasing behaviour

It is during this time that children are dependent upon adults to meet their needs that their concept of the importance of family develops. The purpose of the study was to determine the extent of awareness of family influences on the well-being of a child. The survey instrument used in this study requested demographic data in addition to the responses to the five Likert-type survey questions.

Child influence on family purchasing behaviour

MangleburgVirginia Tech ABSTRACT - Based upon a review of the literature, children's influence in family purchase decisions was found to vary by product- and decision-related factors, as well as by parental, child and family characteristics.

A number of problems associated with previous research were also identified, including problems with construct validity, over-reliance on the survey method, and lack of theoretical explanations for observed patterns of influence. Finally, some possible avenues for future research were also discussed.

The issue of children's influence in family purchase decisions is beginning to attract the attention of researchers of family buying processes. In the past, research on family decision-making tended to concentrate on examining variations in spousal influence; the role of the child was often overlooked Davis ; Ferber ; McDonald ; Miller et al.

How do family members influence each other’s buying behaviour? | Reflections

However, there has recently been an increasing recognition of the child's importance in family purchase decisions. Specifically, a number of studies have found children to have at least some influence in decisions for a wide array of products.

Therefore, it seems that if researchers wish to fully understand family decision-making, children should be included in studies of family consumer behavior.

Child influence on family purchasing behaviour

The purposes of this paper are to review previous research on children's influence in purchase decisions, and to evaluate the existing state of knowledge in this domain.

Our goal is to point out some of the attendant strengths and weaknesses that characterize this area of research, and to offer some possible avenues for future research.

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The paper will be organized into three sections. In the first section, we will provide a brief overview of the substantive findings of previous studies.

The review will be confined to examining studies which treat children's influence attempts or parental yielding as a dependent measure. The second section will be devoted to a critique of the existing literature.

Finally, in the third section, we will discuss some possible directions for future research.

Family Influences Our Personality, Behavior, Beliefs and Values. Environmental factors such as biological and social-cultural can also influence a child's personality. The culture one grows up in can affect their happiness, morality, mortality, behaviour and, once again, personality. More about Family Influences Our Personality. One of the very important influences operating on family purchase behaviour is the influence of children on the budget allocation and purchases and consumption. The birth of a child creates a demand for a wide variety of products a couple never needed or considered purchasing previously. Families: Influences in Children’s Development and Behaviour, FAMILIES: INFLUENCES IN CHILDREN’S DEVELOPMENT AND BEHAVIOUR The divorce can initiate stressful factors that may negatively influence child and adult, with regard to. FAMILIES: INFLUENCES IN CHILDREN’S DEVELOPMENT AND BEHAVIOUR.

In this section, we will attempt to synthesize previous findings to discover the sources of variation in influence. However, due to space constraints, these sections were deleted from the paper prior to submission.

The reader is referred to Table 1 for a summary of studies which included these variables. One important source of variation in children's influence is product type. In general, children seem to have significant influence in product decisions for which they will be the primary consumer Table 1.

For example, children have been found to have substantial impact in decisions for breakfast cereals, snack foods, toys, children's clothes and school supplies. Children also influence decisions about family leisure time activities such as vacations, movie attendance, eating out and cable TV subscriptionsalthough their influence is less in these decisions than in decisions for products far their own use.The issue of children's influence in family purchase decisions is beginning to attract the attention of researchers of family buying processes.

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found mothers' child-centeredness to be inversely related to purchasing the child's favorite cereal. One reason for this may be that child-centered mothers are more concerned with the child's. This paper investigates the influence that children have on family consumer decision making.

It takes the unique approach of investigating purchase influence from the perspective of both the child . Families: Influences in Children’s Development and Behaviour, FAMILIES: INFLUENCES IN CHILDREN’S DEVELOPMENT AND BEHAVIOUR The divorce can initiate stressful factors that may negatively influence child and adult, with regard to.

FAMILIES: INFLUENCES IN CHILDREN’S DEVELOPMENT AND BEHAVIOUR.

Children's Influence in Purchase Decisions: a Review and Critique by Tamara F. Mangleburg

Consumer Behavior The influence of family in the decision making of household items’ purchase By Muhammad Nabeel Siddiqui Jeddah Saudia Arabia Independent Researcher April Consumer Behavior 2 Consumer Behavior Introduction The basic idea of consumer behavior .

Download Citation on ResearchGate | Family purchase decision making: Exploring child influence behaviour | Children have long been acknowledged as playing an important role within family purchase.

This paper investigates the influence that children have on family consumer decision making. It takes the unique approach of investigating purchase influence from the perspective of both the child . shows that there is important role of child in purchasing decision of product in family and there is significance advertising influence on children memory and behaviour in Pakistani context. Their results showed interesting , examine the influence of children on family purchasing decision in Turkey. Apr 06,  ·  EFFECT OF BROKEN FAMILY ON THE PERFORMANCE OF A CHILD BY KAYODE OLADIPUPO OLAYEMI Project Analyst DIPSON KAYUS COMPUTER PALACE LTD IBADAN, OYO STATE , NOVEMBER, INTRODUCTION The family is the child's first place of contact with the world.

Page 1 of 7 ANZMAC Family Communication Patterns and Children’s influence on Family Decision Making Wut, Tai Ming,* University of South Australia, [email protected] Chou, Ting-Jui, Renmin University of China, [email protected]

How does family affect consumer behavior and decision making?