Contact Menu Join 62, marketing managers who get our best digital marketing insights, strategies and tips delivered straight to their inbox. One thing that has remained constant throughout the history of Coke is the innovative marketing campaigns that have launched and re-launched the brand and its product to the world.
The objectives included increasing retail store traffic and product sales, increasing social media engagement, and promotion of the Born This Way Foundation. Our Approach We blended and balanced the high fashion brand of Barneys New York with the equally fashionable and generally unprecedented artistic nature of Lady Gaga into a whimsical, stylish holiday experience.
We brought the spirit of the NYC in-store experience to the world through an innovative digital and social experience. Enter the Workshop The 12 Days of Gaga We began with a cutting-edge microsite that employed progressive design and technology to truly immerse the visitor in the experience.
To generate lead-in buzz online we also developed the concept of 12 days of Gaga, a Lady Gaga-themed advent calendar that unveiled a new product each day.
Each day, traffic steadily increased to the website as consumer hype built around the unveiling of each new offering. All products could be purchased through Barneys e-commerce integration.
The Gaga Experience PR stunts and a launch event leading up to the official opening of the workshop included taxis wrapped in fun patterns, Workshoppers roaming the streets, and giant inflatables in key locations throughout NYC.
In addition, the launch event brought in a huge crowd of fans and several celebrities including Lady Gaga herself. Photos were featured on the microsite to capture the offline elements.
The Gaga Machine For the centerpiece of the digital experience and hub for those who could not attend in person, Digital Surgeons dreamed up an environment that promoted engagement and sharing. The Gaga Machine allowed customers and fans to enter codes and clues that could be found online and throughout New York City, which unlocked special videos, prizes, and workshop merchandise.
Visiting the Workshop To drive in-store traffic from a digital platform, a partnership with Foursquare was also secured. A promotion was run through Foursquare in which the first person to check-in every day received a special gift at customer service.
The Results The campaign had astounding results.Get digital & social media marketing ideas for your campaigns from our blog, library of case studies & ebooks. The Digital Campaign Index, which can be implemented by any brand or agency, equips marketers with the data and insights they need to achieve success.
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Airbnb's survival story showing the use of inspired digital marketing strategies to rise to the top. Analysis performed on caninariojana.com specifically. Home • Case Study: Charity Water View Larger Image (Sponsor a Water Project / Start a Campaign / Learn About the Water Crisis) and a donate or campaign button Nonprofit Resources (55) Campaigns (1) CRM Systems (3) Email Marketing (6) Measure Your Impact (3) Online Fundraising (4).
Having an existing relationship due to other marketing services, Splice Marketing recommended a website redesign to improve the image and perception of the brand whilst also providing additional features to improve service delivery for clients through user . Case-Studies page of the Digital Marketing Institute, the global certification standard in digital marketing education. Case Study: Kellogg’s Boosts Social Media Campaign ROI Running competitions has been a popular way of boosting sales and generating awareness of brands for many, many years. With the momentous shift from traditional to digital marketing over the past decade competitions have also taken on a digital form.
Digital Marketing Case Studies are a great way to learn more about marketing – especially in the B2B sector. But impressive digital marketing case studies are sometimes hard to find. One reason for that is that it’s often hard to identify whether they apply to your exact case before you dive.
Each essay was punctuated with a “digital reality tale”—a case study used to illustrate each concept. Anchoring the campaign with an e-book, we also created additional assets that included a custom microsite, blogs, infographics, and digital ads for distribution across .
Digital case study: John Lewis’ Secret To Digital Marketing Success Careers With a history spanning years (this year is the big anniversary), John Lewis has gone from strength to strength.